Marketing in Action - Introduction by Chicago AMA (1 of 
From Youtube.com
Описание:
Recently, Chicago AMA's Strategic Marketing Division hosted an evening of improvisation and marketing play-by-play action at Second City's E.T.C. Theatre. We invited a panel of experts from different disciplinary backgrounds—sales, marketing, and finance— to participate in real-time marketing negotiations. We wanted to know what really happens behind closed doors when time is tight and marketing budgets are tighter. Well, we found out! And the audience joined in via mobile messaging, Twitter, and Facebook. We made new contacts. We watched the masters at play. We used new tools and technologies to make it happen.
Panelists
Clancy Ryan
Director of Business Development, Glu Mobile
Duane C. Knight, Jr.
Partner, Trinity Capital Services, LLC
Jonathan Salem Baskin
Global Brand Strategist and Author of Branding Only Works on Cattle